Meet Matt

Hey everybody!

I’m Matt, the guy who started Vegan Heartland! I’ve been a vegetarian since 2002 and became a vegan in 2005. The idea for this blog came to me when I was cooking. I just sat down to eat the vegan lasagna that I made and thought: ‘Wow, this looks so nice! Why not take a picture of it?’ So the idea of Vegan Heartland popped into my head.

Why I Became Vegan

I am a dog owner. I love dogs, and I would never eat one, of course! So why would I eat one kind of animal, but not the other? This really doesn’t make any sense and I’m convinced that every living being on this planet has a right to live in peace.

So, that’s why I’m an animal rights activist. I even take part in protests all across the country and wear stuff with catchy sayings written on them. I visit meetings to discuss animal rights with other fellow activists, so becoming a vegetarian at first and then transforming into a vegan was the only logical consequence. That’s also when I stopped eating all animal-based food, such as honey, milk and cheese, and, of course, eggs.

My Mission

Dude, living a vegan lifestyle is so much healthier for you! I mean, I know there are people that don’t do any of their own research before they make the decision and just end up eating a lot of processed foods, which isn’t any better than all the other non-vegan stuff. But if you actually put some effort into your vegan diet, you will feel so much better.

On a side note, I’m also convinced that most vegans discover great foods that they never would have tried, if they had continued eating the “normal” way. There is a whole arsenal of fruits and vegetables waiting for you in your local grocery store, that I bet you have never even heard of before! Plus vegan food is so deliciouuus!

My Recipes

Trying new recipes is really the reason why I started Vegan Heartland. Some of the recipes I’ve created myself, obviously. Others are part of the collection of my favorites recipes that I found online, in cookbooks, or traditional family recipes that are top secret and that I learned from my nana. Okay to be honest, most of them are not exactly what one would consider vegan, but I usually replace meat with e.g. soy or quinoa and skip the eggs, and I’m ready to go!